The judging process for the 2019 Hollard Sport Industry Awards has wrapped up, with the 14-strong panel of industry experts commending the quality of submissions for this year’s awards programme.
Bringing together the people behind South Africa’s greatest sporting events, properties and campaigns, the Hollard Sport Industry Awards celebrates the outstanding behind-the-scenes accomplishments in the fields of sports marketing, PR, sponsorship, talent management, advertising, brand building, content development, community investment, transformation, social media and digital execution.
Judging took place in Johannesburg over three days in late-October/early-November, with an impressive number of 182 entries over the various categories submitted to the organisers – Creative Space Media - over the past few months. That’s up from the 123 entries submitted last year.
The judges were then tasked with determining the finalists and winners in each of the following 14 categories:
- Brand of the Year
- Campaign of the Year
- Activation of the Year
- Development Programme of the Year
- Audio-Visual Content of the Year
- Best Use of PR
- Digital Platform of the Year
- Best New Sponsorship
- Best Sponsorship of an Event or Competition
- Best Live Experience
- Best Participation Event of the Year
- Best Sponsorship of a Team or Individual
- Young Agency of the Year
- Agency of the Year
Winners in four additional categories - Leadership in Sport Business Award, Sport Lifetime Achievement Award, Sport Lifetime Community Award, and Sport Industry Personality of the Year Award – will also be awarded when the 2019 Hollard Sport Industry Awards takes place at The Deck @ Wanderers in Johannesburg on 22 November.
The judging panel was made up of: David Sidenberg, Executive Director and CEO of BMI Sport Info; Felix Kessel, Executive, Creative and Management Coach at Works Better With Felix; Brent Shahim, Founder of !DEA and Former CEO of Aqua Online; Anna-Marie Marks, Head of Marketing at Kwesé iflix; Faizel Cook, Founder and CEO of Cut2Black Media; Gary Alfonso, Co-Founder and CEO of NLG Africa; Leigh-Anne Acquisto, Founder and CEO of Liquorish Ink; Clinton van der Berg, Communications Manager at SuperSport; Thabiso Tema, Power FM broadcaster; Sarah Gooding, Deputy General Manager and Vice-President of WE Communications South Africa; Gary Rathbone, Founder of Sports News Africa; Njabulo Ngidi, sports journalist; Jean Willers, Client Services and Business Development Manager at Nielsen Sports; and veteran sports journalist, Kevin McCallum.
“We were very impressed by the quality and mix of the work submitted, and it’s clear that this is an incredibly vibrant industry,” said Van der Berg. “What was also clear was the big shift towards digital, making for some interesting work and clarity that this will be where the industry plays out in the future.”
“I was really impressed by the way in which some agencies were really able to tap into the spirit of our nation and develop campaigns that were thoughtful, inspiring and spoke to the hearts of the nation,” said Cook. “It’s also really great to see the investment some agencies are making in transformation and you can see it paying off in the quality and social relevance of the creative work.”