KZN Cricket sponsor Hollywoodbets has taken on the official naming rights of the Kingsmead Cricket Stadium.
The licensed bookmaking brand has been at the forefront of cricket sponsorship in the province for the past four seasons and this new five-year partnership agreement will see them involved until at least August 2024.
Kingsmead has been going through a vast revamp in the lead-up to the new season, as the iconic stadium prepares to host the upcoming domestic season and current world champions England in another exciting summer of cricket.
"Our first step into cricket started in the 2015/16 season as associate sponsors of the then Sunfoil Dolphins, and then becoming title sponsors the following year,” says Devin Heffer, Brand and Communications Manager at Hollywoodbets. “The decision to take over naming rights of Kingsmead has a lot to do with the incredible team at the KwaZulu-Natal Cricket Union. Led by CEO Heinrich Strydom, KZNCU in the last two years has seen positive and dramatic changes in the running of the union, as well as welcome upgrades to the stadium and its facilities. This stadium is indisputably one of the most iconic grounds in world cricket. There is also a lot of work going into reviving and showcasing the history of Kingsmead.”
“We are thrilled that Hollywoodbets has decided to take the naming rights,” says CEO of KZN Cricket, Heinrich Strydom. “As a company with its roots in the city, it’s fantastic that we can work so closely together from both a team sponsorship and stadium sponsorship perspective.”
Hollywoodbets Kingsmead is the home of the Hollywoodbets Dolphins as well as the Durban Heat franchise in the Mzansi Super League.
It will also provide the venue for a one-day international and a T20 International against current world champions England this summer.